The following bar graph shows the percentage of adults 18+ reached in a day.

  • TV Broadcast/Cable 75.7%
  • Email 62.5%
  • Radio 54.1%
  • Smartphone 49.5%
  • Social Media 45.7%
  • Search 43.9%
  • Newspapers 33.1%
  • Tablet 21.9%
  • Magazines 21.7%
  • TV News Websites 16.4%
  • Internet Radio 16.3%
  • Internet-Print (Newspapers/Magazines) 13.8%
  • Cable News Channels’ Websites 11.1%


Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Persons 18+. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.